KAREN MAMIKONYAN

PhD in Economics, Associate Professor,

Head of the Scientific Research and Technical Testing Coordination

Department, Expert of the Department of Economic and Accounting Expertise

of the National Bureau of Expertises of the Republic of Armenia

DOI: https://doi.org/10.59546/18290744-2024.10-12-82

Annotation.

The article is dedicated to the methodology of financial and economic expertise for determining the value of a company’s trademark as an intangible asset. The aim of the research is to propose a new methodological approach within the existing framework, based on the company’s liquidity, net profit, and balance sheet indicators, which will allow for a more accurate valuation of the company’s trademark. In the calculation and analytical system developed for determining the trademark’s value, the royalty rate can be derived from the operational margin by dividing the arithmetic average of the “Net Profit” growth indicator over previous years by the arithmetic average of the “Revenue” growth indicator over the same period. The discount rate can be determined using the cumulative model, which sums the risk-free rate and premiums for risk factors, creating a new calculation and analytical system for the distribution of the risk premium based on a pre-selected maximum percentage point. This system will indicate the risk level related to ensuring the “Arithmetic Average Growth” indicator for net profit.

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